Print Ads —
The Korea Daily LA (Published)
Sulga Seolleongtang Print Ad
(Published, The Korea Daily LA)
For Sulga, a traditional seolleongtang house, I developed a warm, nostalgic tone to reflect the dish’s long heritage: earthy browns, steam-forward bowl photography, vertical copy reminiscent of old shop signage, and restrained textures. The client prioritized price visibility, so the promotion cost is oversized, color contrasted, and paired with a strike through of the original price to make the offer the first read.
Genesis of Cerritos New Location Launch Ad
(Published, The Korea Daily LA)
Launch ad for the new Norm Reeves Genesis of Cerritos location. The layout opens with a clear promise of the move and consistent Genesis luxury, then directs readers to monthly specials through a large QR panel. Award badges add proof, a four model grid enables fast comparison of the models, and a bilingual service cue with named advisors supports Korean American shoppers.
ACT Lung Health Study Participant Recruitment Ad
(Published, The Korea Daily LA)
Newspaper recruitment ad for a medical study (ACT) aimed at Korean and Chinese American adults ages 50 to 80 who currently smoke. The design balances empathy and clarity with a clear structure of Who can join, Benefits, and How to contact. The hands and lung motif softens stigma, while a clean information panel reduces cognitive load.
